What’s your strategy when you stage a home? What look are you trying to achieve, and why is this better than something I could come up with for myself?

Our goal isn’t to decorate a home; it’s to create a neutral, tasteful environment that highlights the home’s strengths, diminishes its flaws, and helps it appeal to a wide audience of prospects. The homeowner is far too invested to be able to “step back” and view the property not as their home, but as a place that fits the vision and needs of a completely different family. How a home is decorated and used for living is far different than how it is presented for sale.