Last week I attended the Real Estate Staging Association (RESA) annual conference, where the first keynote speaker was Mike Peterson, co-founder of Science in Design. The topic was neuroaesthetics (the convergence of science and design). Neuroaesthetics are defined as the scientific study of outcomes when we as humans contemplate a creative work of art, involving the prefrontal cortex for thinking and the limbic systems for emotions. Put simply, it analyzes the positive effects of beauty, nature, and fine design on people’s physical and emotional health.
Citing a significant body of research, Peterson demonstrated:
“It is an evolutionary imperative that humans have a need for aesthetic experiences, and this need is hard-wired in our DNA. Therefore, beauty and design are not optional…they are essential for our well-being.”
As a home stager, I found this fascinating. We always strive to make properties appealing and attractive to prospective buyers, but to discover WHY certain design choices can trigger positive neurological and psychological responses to a home was a game changer!
Here are just a few things I learned about neuroaesthetics and how they can apply to interior design:
- Understanding Emotional Responses: Neuroaesthetics explains how different colors, shapes, and layouts impact our emotions. As an example, research shows that blue and green hues tend to have calming effects because of their connection to nature (sky, water, meadows). The use of live-edge tables, jute rugs, or landscape-based art are also effective.
- Enhancing Cognitive Function: Certain design elements can boost cognitive function and productivity, such as incorporating natural light and green plants. This has been shown to improve concentration and overall well-being. In our staged properties we typically include at least one deep green plant in every room, and we always recommend removing heavy, light-blocking draperies that hinder the distribution of natural light.
- Optimizing Aesthetic Preferences: Our brains are wired to appreciate symmetry and proportion, which are core principles of aesthetics. It’s a near-obsession for stagers. By applying these principles, we can create visually pleasing spaces that are naturally appealing to the human eye. This includes using balanced layouts and harmonious color schemes that align with our innate preferences.
- Reducing Stress and Anxiety: Neuroaesthetics can inform designs that minimize stress and anxiety. For instance, incorporating elements of nature (biophilic design) or using soft textures can contribute to a more relaxing environment.
The science is clear: When we perceive something as beautiful, certain areas of the brain absolutely “light up” and evoke positive feelings…scientific evidence as to why beautifully staged homes sell more quickly, and for higher prices, than homes that aren’t.
Do you agree with this concept? Do colors and light play a subconscious role in the choices you make about things? It is certainly a topic of fascination for us as we look back on every project we take, including our favorite stagings!